Apparently we are suppose to really get into the meat of our main book. Note: Get this Lean Book. I thought I had it but don't.
Value stream= Provision Stream + Consumption Stream
E.g. airlines, internet retailer, automobile purchase, restaurant.
If there is a system don't fight the system. Render a new system to make the old system obsolete.
Value Generation - If you are a customer focus entity this is where you are looking
Customer value drives business model considerations
Business model consideration drive shareholder value
Requires a careful design and management of :
- Demand Chain
- Supply Chain
- Value Network
Tacit/Experiential Value
- emotional experience
- physical experience-
- intellectual experience- universities
- spiritual experience - spas
- Asset management- financial advisors
- time management- mechanic
- cost management- Walmart
- performance management- taking your car in for a tune up
- information management -
- risk management - insurance, security alarm systems
- IKEA - customer participates in product assembly (my teacher says this weird)
- DIY Kits
- Threadless.com - customers design, select, market, and buy T-shirts "Classic example of crowd surfing" people vote for the best design and they sell it. Web 2.0 like
- Web 2.0/Enterprise 2.0 - full participation and integration of customer and business
- crowdsourcing
- social networking
Value of Assets
- Facilities
- Inventory
Premium Value
- competitive advantage of product/service
- barriers to entry created
- market share - first to market, greater market share
Latent Value
- Future value of business model and products - crowd sourcing and social networking can increase your value to 10x, want can be done in the future. What are you doing to bring value to your customers.
Consulting firms are typically 1x, one times revenue. You are going to be valued at 1x, if someone buys you it will be for 1x your revenue. You are also looking at premium value.
Adding value to your business can help you attain credit during financials during down turns.
Asset Management Migration
- Recent expansion from purely owned assets to accessible, or total managed assets
- Focus on value net vs. value chain assets
- Partnerships & Alliances
Dell Computer
Cisco
Nelson Staffing - temp agency
YourEncore
David Maister - "Managing a professional service firm" "True Professionalism" Note: Look up these two to learn more about my energy division contractors. These are some of the main books relating to consulting. Don't keep consultants on the bench, keep them out in the field.
Value is one of our most important drivers.
Knowledge as an Asset
Knowledge - information, context, access, timelines
Knowledge Types:
- Tacit - get to know who is good in the field
- Process
- Technology - add web 2.0
- Relationships -
Customer vs Product Focus
- Customer focus (focused on customer experience) e.g.
Threadless.com
Spas
- Product Focus
BASF - "you dont know us but we make your plastics better"
Weyerhauser - wood cutter
7-10 consumers know about sustainability to brand. And the others just are behind.
Energy policy will proactively drive countries towards war. Russian China is buying oil companies right now to get over peak oil bridge.
People want better choices they want more sustainable options but they don't know how and they don't have choices. You must give them a choice and options. Marketing is best at oil and coke companies, why not bring this knowledge to the main stream.